What is CRM?(Customer Relationship Management), ask 1,000 people and you'll probably get 999 different answers.

CRM was first introduced in the early 90's purely as a piece of software. The biggest problem we have today is the majority of people looking for a CRM still think it's only a piece of software. Buy an off the shelf CRM, install it in their sales force and all their problems will disappear

Wrong, as I said in the first paragraph ask 1000 people and get 999 different answers because people don't know exactly what they want from a CRM

This make's it difficult because if you don't know what you want from a CRM how will a software writer. He will assume what you want, based on IT bells and whistles but will seldom get it right. How can they? Most IT developers have never even seen a sales department and yet they have the answer to your problems. Most people who have bought an off the shelf CRM software package will only use about 35% of its capabilities. Because:

1) Most of the bells & whistles do not help your sales team at all

2) The CRM supplier makes money out of customising the software, so the basic platform is a one size fits all, how can that help you deliver better processes to your sales team.

Before you buy a CRM you must have a sales process installed in your sales team. It's no good buying CRM software then developing a sales process to fit the software. You'll be surprised at how many sales managers have done this.

This is where Intelligent Sales Solutions (ISS) is different. Our main product is sales process consultancy, that's our field of speciality. As an enabler we had flexible software written which goes hand in hand with the ISS Sales process.

We don't push the software, you don't have to use it if you don't want. We will still offer our consultancy services to give you a marketing and sales plan to follow, how you record the information is entirely up to you. At the end of the day software is only software and it won't increase your sales and profit, but a sales process will

If you know exactly what you want from a CRM, have a Sales process in place and one of the many commercially CRM software packages fit all you needs. Then congratulations you are in the minority in the UK.

However if you don't know what you want from a CRM speak to ISS first. As I said we are sales consultants and will advise on sales process. Once you have signed up to one of our Sales and marketing plans we will work with you throughout the first crucial months and will always be there for advice

We are so confident in our process ISS will make the following offer